Hmm, plastic welding seems the way to go, as long as the appropriate filler material can be sourced. From what I've seen online, preparation of the surface is important, and not unlike that of metal welding. If the crack is sufficiently "V"ed, and the plastic rod filler is of the right stuff, then the strength of the repair should be as good as was the original condition.
Joolstacho: When you mention "Epoxy Resin", is that the same as "Styrene", which is the resin usually used with fibre-glass cloth? If so, will it really bond with the subject plastic fender (assuming the surface is roughed up in preparation)? I believe Styrene is also used in plastic body filler compounds.
Well, it looks like I'll have to do some experimentation...............